Exactly what your visitors want to see when they visit your site…
Exactly what content your subscribers want to read and watch and hear…
Exactly what your customers want to buy…
With this information, your business would blossom. You would have all the traffic, followers, and sales you could handle.
So how do you do it?
Getting Lost in My Own High School
Before GPS, chances were good I’d be late to the party.
You see, I’m terrible with directions. As far as I’m concerned, whichever way I’m facing is north. Sounds about right to me.
Unfortunately, the world didn’t agree with my logic, so I often found myself everywhere but in the right place. People would begin rattling off streets and, without fail, a zombie-like glaze would appear on my face. I still have no clue where Old Sauk Rd is.
It wasn’t limited to streets and cities, oh no. I remember heading to the office in high school for a five-minute meeting (for good behavior, I’m almost certain) and I didn’t return for twenty. I got lost. In my own high school. Ridiculous.
GPS saved the day. Maps would have done the trick as well, but for some reason I always overestimated my location-finding abilities and ignored them. I ignored the one tool that showed the way, the tool that already had the answers I needed.
The same thing is happening to millions of entrepreneurs across the globe.
Ignoring the Map?
You don’t have to guess what people want. They’re telling you, loudly and clearly.
Are you listening? Or are you ignoring the map?
In this day and age of connectivity and opinion, the answers you need are already out there. People have discovered what your market wants–and they don’t keep it a secret.
Even better, the very people in your market aren’t keeping it a secret either. They’re letting you know what they love, what they hate, and what they’re waiting for…from you.
There are countless ways to tap into this invaluable source of information, but here are three of my favorites…
1. Competitor Sales Letters
Remember the scene from National Treasure when they finally enter the vault of…well…treasure?
In one place, you’ll discover the promises people are most drawn to, the terrible problems they want to erase, the benefits they love…
And then there are the testimonials.
From the mouths of your market you’ll hear exactly what they liked best about the program or service, in effect telling you exactly what to include in your own.
It’s a goldmine.
(Need help finding the right sales letters? Ask in the comments and we’ll do it together.)
One of my Empire Clients (Empire? Details coming next week, program launching July 1!) is developing a program in the relationship market. He’s a research wizard, so one of the first places I sent him was Amazon.
With a simple search, he found the bestsellers, which immediately revealed what overall themes the market is hungry for.
I didn’t let him stop there.
The real magic happened when he clicked to look inside.
Studying the table of contents offered a step-by-step glance at what matters most to his audience. The introduction offered an even deeper look into the mind of the market. Invaluable intel.
But Amazon has much more to offer…
3. Reader Reviews
A few scrolls down the page will bring you to the reviews. Another treasure trove of information.
Just as important, what did they hate? What went missing? What did they want more of?
Yes, reviewers can be some of the wackiest people ever given access to the Internet, but alongside the nuts are rational thoughts and ideas from the very people you want to serve.
They are telling you exactly what they want, raw and unfiltered.
It’s no longer a secret. The Internet gives you a GPS for your market’s needs and wants.
You simply have to start listening to what they’re saying.
When you do, your site will draw them in, your lead magnet will entice them to subscribe, your content will satisfy and spread, and your products will sell.
Don’t guess. Don’t hope. Don’t throw a thousand ideas against the wall and wait for one to stick.
Go to the map, take direction, and never get lost again.
Now It’s Your Turn
Questions about market research? Tips you’d like to share? Uncommon tactics that have helped you better serve your audience? Let us know in the comments below!