While listening to a podcast interview with Jerry Seinfeld the other day I heard a snippet that grabbed my attention. He talked about his start in comedy, the reasons behind his show’s success, and the trials and tribulations of developing his latest material. It was in this final bit that I found gold.
In my line of work–helping experts build businesses–my mind is always on the lookout for useful material; I’m a mouse forever searching for expert-related cheese. When Seinfeld talked about his process…the process of all great comics…the biggest, brightest piece of cheese fell into my lap.
ARE THEY LAUGHING AT ME??
He walks the stage, bright lights hitting his face, and trudges through a new bit. He’s testing his material. A few chuckle, but aside from the type who will laugh at anything the mighty Seinfeld sputters, the bit bombs. It’s awkward.